Business intelligence refers to processes that collect and analyze data for business decisions. It helps you make better decisions by providing insight into your customers and competitors. More broadly, analytics refers to anything related to BI but includes predictive analytics.
Software like Domo can get you the maximum benefits of business intelligence and analytics. It’s an all-in-one solution that gives you real-time insights into all your key performance indicators (KPIs), supplying you with the necessary information for better business decisions across your organization.
But what is Domo, what advantages does it have, and how does it operate? Find out all that here!
A Brief Overview of Domo
Domo is an enterprise-grade platform that allows you to easily access and visualize your business data across various sources, including cloud-based and on-premises systems.
Its scalable data access and governance framework enable companies to connect disparate data sources, including cloud-based and on-premises systems. Its quick access to all the required information helps you make better decisions faster than ever. And with Domo’s easy sharing capabilities, everyone across your organization can use this valuable information immediately—no hardware or software required!
What are Some of Its Advantages?
Domo is a powerful business intelligence tool that helps you visualize and analyze data from all your disparate sources in one place. By connecting with multiple systems, Domo gives you a real-time view of all your strategic KPIs, all in one place.
You can also track how well your product is performing in real time by monitoring user behavior and showing it in an understandable way. For example, you could create a graph showing the number of times your app was used over the last month or year. It can help you see whether there are any peaks or valleys in usage, which might indicate an issue with the app.
It is an excellent tool for businesses that want to monitor their progress on an ongoing basis but need help streamlining all their disparate data sources into one unified system. It helps them make better decisions about what’s working best in
terms of both customer service operations and sales strategies.
How Does it Work?
The Domo platform is cloud-based, meaning you can access and share your data anywhere at any time. The platform also scales seamlessly with your company, allowing you to add more users and create new reports as necessary.
Domo is built around “data unification,” which means that users can easily connect multiple sources, so it’s easy to see how everything affects each other at any given time. One example would be linking your customer support database with your CRM platform or marketing automation system, allowing you to see how customers are responding to specific campaigns or offers (or not).
What are Its Various Uses?
Several industries use Domo for functions such as data governance and security, app development, self-service analytics, integrated data and applications, marketing and sales analytics, and predictive analytics and data science.
The information given above gives you a fair idea of what is Domo, what its advantages are, and other related details. To make your data collection and analysis processes quicker and more efficient, Domo might be just what you need.